The project proposes a major, high-impact Coordination Support Action (CSA) across the field of Virtual Museums (VM), within the overall context of European policy and practice on Virtual Cultural Heritage (VCH). VIMM aims to define and support high quality policies, strategic and day-to day decision making, the utilisation of breakthrough technological developments such as VR/AR and to nurture an evidence-based view of growth and development impacted by VM, supported by a set of case studies in culturally-rich regions of South Europe affected by economic recession. The key objectives of VIMM are: (a) Analyse and promote the role of VM as a strategic resource for Europe with cultural, social, environmental and economic value; (b) Broaden and intensify discussion among CH stakeholders and work towards necessary levels of consensus on key technical, legal and policy areas important for the goals and principles of VM; (c) Define, develop and promote a unique sustainable platform engaging a large number of EU CH stakeholders across the whole community concerned with VM; (d) Identify and improve awareness of the potential impacts of VM and develop understanding of the economic and social benefits and ways in which these can in reality be derived; (e) Articulate communication and consultation with European and international organisations, in order to stimulate consultations concerning future policy dialogues and mutual learning exercises and studies, including design studies for new infrastructures in the area of VCH and VM applications. (f) Define and demonstrate the various functions and approaches of VM based on latest innovations and advances in the state-of-the-art in VR/AR, why different audiences need them to understand and interact with European CH, why and how VM are necessary to support the accessibility, conservation, use and re-use of CH.