The Message in a Bottle (MiB) project is a system for providing specialized traceability information at the bottle level. This is an application, which will give a new "form" to the wines produced by the Lyraraki winery - GEA SA, providing the possibility of interaction of the final consumer with the bottle. At the same time, the MiB project will contribute to the increase of fidelity to the product (wine), providing augmented reality functions to the consumer, but also a wealth of information that will be available for each bottle separately. The aim of the project is to use traceability data, as well as geological, historical, meteorological and other data, in order to produce a personalized bottle story, both for the ordinary consumer and for the specialized oenologist and wine expert. The story of the bottle tells how a specific wine was produced, at the bottle level, connecting the bottle (and its contents) with its oenological, cultural, geographical, historical and ecological context. Apart from telling the wine story, the system suggests ways of consuming it, so that its special characteristics are highlighted. In this way the winery will be able to highlight all the quality characteristics of the wines it produces, adding value to its products, but also to come close to its customers by making them part of his story.